Panache is a British full bust lingerie, swimwear , and activewear bra manufacturer. They specialize in D to KK cup bras, however they cover AA to KK across all their brands. Its headquarters are located in Sheffield, England, United Kingdom.
The Panache company owns five separate brands to cover the different needs in the lingerie market:
- Panache (formally known as Superbra by Panache)
- Masquerade Lingerie
- Atlantis (discontinued)
Formally called Superbra by Panache, the Panache Lingerie brand has bras in bands 28 to 44 and cups D to K.